I’ll spoil this article for you: to finish your book, you need to get started and you need to keep going. The following tips are ways to do just that, nothing more and nothing less.

These productivity tips are based on my 3-year quantifying creativity project in which I tracked every minute it took to write a book. You can read more about that project in this in-depth article — or jump right into the juicy bits with these 4 data-backed ways to start and finish the book you’ve always wanted to write.

1. Write for at least 20 minutes per day 5 days a week

Lack of time. Lack of time. Lack…

Let’s face it. Conversion optimization is like sex in high school. Everybody’s talking about it… You think they’re busy at it while you just sit there doing it the old-fashioned way.

The reality is that actually getting busy with conversion optimization isn’t that common. This article will help you build 4 different landing pages and organize a fun little Landing Page Tournament. Use these templates and you’ve done more to boost your PPC conversion rates than all the button color tests since Caesar crossed the Rubicon.

Here’s what you’ll get:

• 4 different landing page templates: One Punch, War & Peace…

How loud should your podcast be? There are standards and then there’s the reality. I analyzed over 600 top US podcast episodes to find out the true loudness you should aim for.

The Podcast Loudness Standards from Apple are:

• overall loudness remains around -16 dB LKFS, with a +/- 1 dB tolerance
• the true-peak value doesn’t exceed -1 dB FS

This post is about the reality. I crawled the iTunes pages for a handful of top-100 podcasts from different genres, scraped the related podcast episodes and analyzed their loudness with the ffmepg command line tool.

The data set includes:

• 606…

Can tracking creativity help you be more productive? Will listening to binaural beats unlock some secret source of creativity? If all you have is 30 minutes per day and a lifetime supply of self-doubt, is it possible to power through and write a book?

In 2017, I decided to write a modern road trip novel and track every minute of the book project into a spreadsheet called the Spreadsheet of Life. I shared my findings in my TEDx talk, but this article will go deeper. Strap in.

Tämä artikkeli on julkaistu alun perin Jukka Aholan kirjoittamista ja markkinointia käsittelevässä blogissa.

Hyvä puhe on helpompi määritellä kuin suunnitella. Hyvä puhe on myös helpompi suunnitella kuin pitää. Juhana Torkki kuvailee ansiokkaasti vakuuttavan puheen ominaisuuksia kirjassaan Puhevalta – Kuinka kuulijat vakuutetaan. Antiikin viisailta sanapainonsa lainaava Torkki antaa myös useita käytännön neuvoja, joita puhujat voivat soveltaa omaan puheeseensa.

Kokonaisen kirjan opit on kuitenkin vaikea viedä käytäntöön silloin kun puhe pitäisi oikeasti pitää. Kaikkien retoristen pallojen pitäminen ilmassa on hankalampaa kuin muutamalla pallolla aloittaminen.

Siksi keräsinkin Torkin mainioon kirjaan pohjautuvat opit iskulauseiksi, joista voit joko etsiä inspiraatiota omaan puheeseesi tai. …

Did you just start a business or are you mired up in a brand renewal? Do you think you need a corporate slogan because every other business (except those that sell slogans) already has one? Here are 5 easy ways to come up with an easy slogan.

1. Easy and Reliable Slogans Since 1986

This formula works for any type of business. Think of two adjectives (reliable, effective…) and pull out that paper that says when you founded your business.

Brave and Pioneering Brewing Since 1885.

Agile and Lean R&D Since 2011.